| 4 Steps to Writing Killer Ad Copy Your ad copy is crucial to your business. This single piece of the puzzle can make the difference between making $2000 or making $ $20,000 a month. there are many methods for writing ads. I think we should start with techniques that will play on the searchers emotions and get them clicking. All great ad copy and sales copy writers know how to use psychology in advertising. Here are the 4 steps to writing killer ad copy. 1. The Funny Ad 2. The Shocking ad 3. The Scare Tactic Ad 4. Give me Something The Funny Ad Most of the time searchers see ads that look a lot the same. the messages are usually serious. Sometimes a funny ad can really catch their attention by breaking the monotony. Can You Read This? Sick of falling down stairs and walking into walls? Buy new lenses. http://glassesandlenses.example.com The Shocking Ad To shock or surprise the potential customer is also a great way to grab and hold their attention. Your Website is Ugly! Let our pros transform that ugly duckling into a beauty. http://webdesign.example.com The Scare Tactic Ad Another surefire way to grab a searchers attention is the scare tactic. Is MLM a Scam? Don't spend a nickle on any MLM program until you read our report http://mlmscam.example.com Give Me Something Adding something for free will usually draw in the clicks. Whether it's buy one and get one free or free shipping. You could also try a point system that can be redeemed for discounts or cash. A first time buyers discount...etc. Mind Blowing Hypnosis Order one of our mind blowing cds and get the second FREE http://selfhelp.example.com Remeber writing killer ad copy is a skill that takes time and effort to develop. It isn't as easy as the hype claims it is. Always split test your ads when possible. Google Adwords makes this very easy. Pit one ad against the other. When one ad clearly out performs the other ad keep the winner and drop the loser. Write a new ad and put it up against the winner. Perpetually split testing your ads will keep you improving your ad copy. One thing all of the ads I wrote above have in common is they solve a problem and stress the benefits of the product or service being advertised, this is really important. Remember, you are selling a solution to a problem not a product. This is an extremely important element of writing killer ad copy. Good luck with your ad copy and I hope this helps you develop your own killer ad copy writing skills. Robert Walter All articles on Hot Product Reviews are copyrighted material and are not to be used anywhere else. These articles are not for reprint without written permission from Hot Product Reviews. |
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