3 Steps to Google Adwords Optimization When I was a kid I went out fishing with a stick and some line and a hook a makeshift fishing rod that I made myself. My family didn't have a lot of money and I used to get teased a lot by the other kids who had real fishing rods. I used to have a real passion for fishing back then and the other kids would shut their mouths when I caught 2 to 3 times as many fish as they did, with my simplistic makeshift fishing rod. You are probably wondering, what the hell does this have to do with Google Adwords optimization? In all honesty not a whole lot but I love telling the story. One thing that you can take from this story when optimizing your account is simplicity works the best. I have seen aspiring Adwords marketers with beautiful websites fail. I have seen the fugliest websites make money. Look at some of those long winded sales pages. Most of them are pretty ugly and extremely lengthy. They are effective and some of the most successful ways of marketing on the net. Don't get me wrong I am not saying that a nice site wont work, but it is the content, the layout and the ability to strike a chord with the website visitors that is a very important piece of the puzzle. What are the three steps to optimizing a Google Adwords campaign. 1. Laser targeted keywords 2. Killer Ad Copy 3. Extremely relevant landing page Laser Targeted Keywords When a web searcher types in a search phrase they are looking for relevant information. This is what the Google business model is all about and they are constantly improving their algorithms for the natural search to make sure that only relevant topics or products show up to the searcher. If you were promoting an ebook about seo. A laser targeted keyword would be "seo ebook" "ebook seo" or "search engine optimization ebook". A highly targeted and also acceptable keyword term would be "seo info" or "seo resources". Search terms that a newbie Google Adwords marketer might think is highly targeted but is not is "generating traffic" or "free traffic". These terms might be related somewhat but they are not laser targeted or highly targeted and might not produce very successful results. To optimize your page for Google Adwords you need to keep your keywords as targeted as possible. Killer Ad Copy Remember the first impression the searcher has of your business after they type the search term is your ad. This is crucial in catching their attention and persuading them to click your ad and not one of your competitors ads. You should try to have your keyword in your ad copy and put the benefits of your product or service in your ad. SEO Ebook Is your website on Google's first page? Visit us and it will be. example.com *side note* Google is a trademarked word and they don't like you using it in your Adwords ads, one way around this is to misspell it. eg. Goggle, Giggle, gogle etc. Most searchers will catch on and you may have seen ads doing this. You may have seen my ads using this technique. Extremely Relevant Landing Page This is what will make or break your business. It is what the visitor will judge you on and if done properly will close a lot of sales and convert like mad. If done poorly it will lose the prospects you worked so hard to pull in. Keep the page simple. A busy page will have them click out asap. Write strong sales copy. You need to win them over with your words. To stay extremely relevant try to use the exact keywords that they used to find you on your landing page. This might not always be possible but you should have words very similar at least. This is also extremely important in Google Adwords optimization. Offer them a solution to their problem and this will win them over. With the SEO ebook example Their problem is no search engine listings or poor search engine rankings, make it clear that your product will solve that problem and pass all tests with flying colors. Proof can really help establish credibility. Showing an example of some of your top rankings would really help with the example above. Testimonials are another way to establish credibility. If you have real people stating how great your product is and how it did a wonderful job for them, this will go a long way. These are the 3 steps for Google Adwords optimization. I hope you find this article useful and remember always test your pages, ads and keywords for performance. Keep what works and always try to improve it and either drop what doesn't work or try to optimize what isn't working and test more. You should always be testing and tweaking. All articles on Hot Product Reviews are copyrighted material and are not to be used anywhere else. These articles are not for reprint without written permission from Hot Product Reviews. |
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