Improve Your Google Quality Score in 3 Basic Steps A common question hear is why are my bids being "jacked up"? The story is a common one basiccally all of a sudden the minimum bid goes through the roof, leaving people to wonder what happened, and feeling like they just finished a rectal exam - on the receiving end, no doubt. If this happens, here is what you do to improve your Google Quality Score: 1.) Theme your Adgroups 2.) improve your ad 3.) improve your landing page Make sure that your adgroups are themed around a common keyword. eg. If you had a campaign for insurance and one of your adgroups was for auto insurance keep the theme tight. eg keywords: auto insurance cheap auto insurance auto insurance ny affordable auto insurance auto insurance quotes free auto insurance quotes Make sure that at least your main keyword is in your ad and on your landing page (in this case auto insurance) If you can have the varied keyword(s) and the main keyword in your landing pages content and ad all the better. Google Ads are very short and it is hard to get more than 1 keyword and one varied keyword in the ad. This should really help improve your quality score. All articles on Hot Product Reviews are copyrighted material and are not to be used anywhere else. These articles are not for reprint without written permission from Hot Product Reviews. |